Pros & Cons

How to launch in UK a new TV series without big celebrities or super heroes and more…just knowing that it will be
about a “young” couple living their lives and striving to better themselves.
We had the chance to watched 2 episodes before everyone and we found a moment that is an enriched in the show.
A Pros & Cons list. The list represents an opportunity to make a change and therefore resonate with the audience.
The media was mainly outdoor but because of pandemic we switched in the last minutes for online.
I still love the outdoors formats and decided to keep it here as well : )
(By they way they loved the campaign and it became global)