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Nike / Find Your Greatness (Brazil)


The brief was to bring to life the Nike Greatness campaign through the lens of Brazil. In a country with a strong belief in fate and predestiny, it might be easy to believe that greatness is handed down to only a few. But this campaign provoked the new generation of athletes with exactly the opposite.

CCSP (Creative Club São Paulo)
In Book - TV

El Ojo
Bronze - TV Cinema

TV - "Fate"

Online Films

"Hours"

"Fighter Girl"

"Young Pelé"

"Altinha"

"Before Race Day "

"Sweat"

"Mistakes"


The campaign started with a written manifesto on Nike's Facebook page.

PRINT

Translation: Greatness doesn't care about you are. Only about who you want to become.

Translation: Sometimes greatness does''t come. So you just go.
 

Translation: Greatness has the size of your will.
 

Translation: Greatness doesn't choose you. You choose greatness.

Translation: Greatness doesn't need luck. Just Sweat.
 

Translation: Greatness calls for greatness.

Agency: Wieden+Kennedy
AD: Eddy Guimarães
CW: Kako Mendez