TV - "Fate"
Online Films
"Hours"
"Fighter Girl"
"Young Pelé"
"Altinha"
"Before Race Day "
"Sweat"
"Mistakes"
The campaign started with a written manifesto on Nike's Facebook page.
Translation: Greatness doesn't care about you are. Only about who you want to become.
Translation: Sometimes greatness does''t come. So you just go.
Translation: Greatness has the size of your will.
Translation: Greatness doesn't choose you. You choose greatness.
Translation: Greatness doesn't need luck. Just Sweat.
Translation: Greatness calls for greatness.
Agency: Wieden+Kennedy
AD: Eddy Guimarães
CW: Kako Mendez