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Diesel - Keep the world flawed

Global campaign for Diesel

This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their (very) obvious flaws. But we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace and enjoy them and keep the world as it’s meant to be – flawed?

The film also hides clues that lead to other parts of the integrated campaign, that aim to populate and also keep the real world flawed.

Cannes Lions
1 Bronze / Craft Film
1 Shortlist / Craft Film
1 Shortlist / Film


D&AD
1 Wood Pencil / Film Advertising

CLIO
1 Silver / Film
1 Merit / Film

The One Show
Silver / Film - Television
Merit / Online Films

New York Festival
Gold / Film
2 Bronze / Craft Film

Perfection is boring
and its forgettable.

A romance story perfect for a soap opera. 👨‍👩‍👦

The story continues throughout the corners of the internet

We’ve created a fictitious restaurant in partnership with Tasty. Perfect to go with hangovers, with late start...

A travel agency that gives you as many stopovers as possible.

An Instagram account that inspires go with unpaired socks.