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DIESEL - Be a Follower

Diesel is taking the attention away from social media’s influential elite, and giving it to the 99%. It’s a celebration of those who don’t try too hard. It’s a reminder that real successful living is an effortless art.

Cannes Lions
1 Gold / Social Film
1 Silver / Retail
1 Silver / Social business & commerce
1 Silver / Loyalty programs

Clio Awards
1 Golds / Direct
1 Gold / Print
1 Silver / (Fashion & Beauty)

D&AD
1 wood pencil / Poster Advertising


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PRINT CAMPAIGN - Clicking on the images will pop the image up